The world has changed and advertising methods have changed with it. Did you know that about 85% of your market will go directly to the Internet when looking for a local business or their products and services without ever giving so much as a thought to using the Yellow Pages? I realize that this may sound extreme, but the fact is the over the past few years yellow page advertising and print advertising have dramatically lost their effectiveness. Read more…
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New FTC Rules Will Stop Misleading Endorsements And Testimonials And Will Create New Opportunities For Honest Online Marketers And Business Owners
You have probably all heard the latest news about the new FTC rules on using endorsements and testimonials on websites and blogs. Many online marketers seem to feel this is sounds the death knell for their business. I disagree. Read more…
I just came across an awesome new domain selection tool. Its the best I’ve seen for finding just the right domain name. And, once you find that perfect domain name for your business website, you can buy it from a number of top registrars like Name Cheap and Godaddy using their links to get the name at a discount — pretty cool!
Local or geo-targeted Search Engine Optimization or SEO, is something that every small to midsized business owner needs in order to compete in today’s tough marketplace. To remain competitive and to maximize your exposure you need to have a business website AND, more importantly, you need that website to be optimized to reach your local market. But for most business owners, keeping up with the day-to-day demands of running their business leaves little time to learn local SEO strategies, let alone apply them. Read more…
“Twitter is the best kept automated secret system for online marketers”..
With Twitter’s simple easy to use platform, your tweets (messages) are instantly delivered to thousands of targeted prospects with ease. Within moments, you can build a massive lists of laser targeted followers and subscribers and send a ton of traffic to your websites and blogs –and you business!
Many small business owners are desperately seeking new solutions to marketing and advertising their businesses. Newspaper subscriptions are plummeting yet the cost of advertising space increases. (How can that be?) The yellow pages are all but dead with more and more prospects turning to the Internet to let their “fingers do the walking”.
But here are three low-cost, extremely effective things you can do promote your business online. Read more…
Webesite and blog owners are always fearful of the next “Google Slap”. But when it comes to being penalized by Google for have duplicate content on your website or blog there is generally not much to worry about.
Why?
Because Google recognizes that there are many legitimate purposes in having duplicate content on sites. In other words, duplicate content (unless it’s outright spam) is perfectly OK.
Who says so?
Google engineer, Greg Grothaus, recently posted a video on YouTube dispelling, once and for all this common misconception.
Do you own a traditional offline business or a professional practice? Well, if your business or practice is not on the Internet you could be on the fast track to failure. So, if you haven’t already done so, one of the first things you must do is set up your business website, so that your prospects and your current customers have a place to come to and find you. Read more…
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I learned (almost too) late that Facebook is an essential tool in maximizing my marketing. But I’ve been catching up quickly.
Yes, that’s right, I said, marketing with Facebook!
Don’t believe what you hear about not being able to market with Facebook because you really can—but you have to do it just right or your account could be suspended. Read more…
I learned (almost too) late that Facebook is an essential tool in maximizing my marketing. But I’ve been catching up quickly. 
